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01-August-2010
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Business Implementation
As universally it is known very is complicated to rescue customers the competitoras companies, however it does not leave of very being complicated to keep the satizfeito and faithful customer to our service. Fidelização techniques exist to follow to keep our customers satizfeitos.
Ideally we desire that our customer speaks with other individuals, preferential customers of competitor companies on the advantages to buy good or services in our company, this can be more easily attainable if to keep our very satizfeito customer. Enough satizfeito already ferosidade of the market is not enough, due á.
Some of the techniques that can be used to fidelizar the customer are:
- Letter of Gratefulness: After a purchase of the customer in its store, the sending of a gratefulness letter is an excellent way to show to the customer who was not only plus one.
- Happy Anniversary: A simple letter of Happy Anniversary, as "It passed one year since that it opened its account of customer in our store. I only want desires to Happy Anniversary and debtor one more time to it. We are anxious for working I obtain many years more."
- Card of Anniversary: Envoy with some antecedence and to desire to the customer a happy anniversary and optionally to offer a discounting in the store in the day of the anniversary.
E already imagined for how many hands passes a letter that you send?
- For the hand of the employee of ctt where it sends it.
- For the hand of the employee in the local headquarters of ctt that it separates the correspondence.
- For the hand of the employee in the national headquarters that separate the correspondence for zones.
- For the hand of the mailman who the delivery.
In minimo for the hand of 4 people, already it only imagined that in each letter it has 4 possible customers, until arriving at the destination? The ideal is to start to include its logotipo the colors and its address of website in the data of the shipper. If possivel in all the correspondence adds one its business card. In each letter 4 new possible customers, in 10 letters are 40.
The spreading of a mark is one of the one points most important venda, if its mark will be recognized the process to convince the customer to buy is much more fast.
Always that to speak with somebody, that knows or, on what it makes and where makes, does not distribute 2 or 3 business cards, reason 2 or 3 and not 1? For the simple reason of that if this person to talk with whom she needs its serviços/produto can distribute its card.
Of these contacts enunciated in top, customers result and of them business, stipulates á broken a percentage of this value efectuado in the businesses to invest in advertising, thus prevents that the tap if closes.
Other forms exist many however these seem me the mlehores in that it touches the fidelização, will have periodically to be sent newsletters with products or services, as well as notes of the advantages to use its company.
by José Silva in
André Ferreira