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01-August-2010
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The same old weapon: (Web Marketing)
No business lives only of the lease of a store, nor of the act of contract of an employee, nor of the discovery of good suppliers, a business lives of the number of vendas that efectua, of the number of euros that the monthly rocking has covered, annual, etc.
A web site is exactamente identical, does not live only of one design apelativo, nor of a good time of reply of its lodging and nor only of the domain that if it acquired. A web site lives of the number of visits that receives daily and in case that if it deals with a commerce web site, of the number of facturados euros.
In any business the word key is marketing, as a customer mine said to the some years "does not interest if they speak well or badly, interests is that they speak", could not be more correcto. The mark is important to arrive until the white public o and to divulge the services and products, without this phase of the business all the others will die.
Diverse platforms of marketing, one more efficient, the other dispendiosos ones exist, the secret are in the strategy to adoptar. The great variability of ways, in that it touches to this choice, makes it difficult many times the spreading of the marca/serviço. But nor all are dispendiosas. For a campaign the costs very reduced we have for example:
- - Newsletters, where the visitors if inscribe for receive the new features from the business.
- - Exchange of banners with websites of distinct branches of business.
- - Partnerships with companies, in order spreading reciproca of services you add (It imagines that it has InterNet services to vender, a good partnership will be with computer science store and telecommunications, change a commission of venda of products through its partner for advertising in the fisico space)
- - word of mouth, perhaps the strategy most used nowadays, a satisfied customer valley for 5 new customers.
- - Telemarketing, the objectivo is to obtain to arrive at the customer and to present the advantages of the product and to enunciate the reasons that make of the product the certain product for it.
- - pamphlet Impression, divulging in I lease to the potential users or customers.
The marketing is ones of the main missile weapons in the spreading of a mark, company or product, a good use of this "weapon" can be the determinative factor for sucesso/insucesso of a business. The use of the strategies enumerated in top could be an excellent factor of implementation of its strategy of web marketing and spreading of its mark and/or services.
by José Silva in
André Ferreira